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EERE Communications

Explore the launch of "Amped Up!," a quarterly magazine highlighting EERE initiatives and clean energy achievements. Discover the strategic communications approach, digital transformation, and lessons learned. Understand the website goals, success measurement tactics, and future plans. Engage with the team responsible for the magazine's production and learn about the unique content featured. Be part of the journey from conception to publication and get insights on amplifying EERE's impact in the energy sector.

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EERE Communications

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  1. EERE Communications 09/15/2016 EERE Web Coordinators Meeting

  2. Agenda • Web Coordinators Meeting • •Around the room • Email newsletter templates update – Carolyn • FY17 budget reminder: energy.gov redesign – Carolyn • HTTPS update – Alex • Communication Standards update – Elizabeth • Call for site map updates – Adrienne • •      Funding Opportunities next steps – Carolyn • •      All about Amped Up! – Mike Mueller

  3. Agenda • Web Coordinators Meeting • •Around the room • Email newsletter templates update – Carolyn • FY17 budget reminder: energy.gov redesign – Carolyn • HTTPS update – Alex • Communication Standards update – Elizabeth • Call for site map updates – Adrienne • •      Funding Opportunities next steps – Carolyn • •      All about Amped Up! – Mike Mueller

  4. Funding Opportunities Next Steps • For consistency with new Funding Opportunities site in Energy.gov, please do the following: • Update left navigation label to “Funding Opportunities“ • Remove sub-navigation under "Funding Opportunities" • Open Opportunities and Open RFIs are now listed directly on the top-level Funding Opportunities page • Closed Opportunities, Past RFIs, and Other Funding Opportunities all link to sub-pages

  5. Funding Opportunities Next Steps

  6. Agenda • Web Coordinators Meeting • •Around the room • Email newsletter templates update – Carolyn • FY17 budget reminder: energy.gov redesign – Carolyn • HTTPS update – Alex • Communication Standards update – Elizabeth • Call for site map updates – Adrienne • •      Funding Opportunities next steps – Carolyn • •      All about Amped Up! – Mike Mueller

  7. All about Amped Up!

  8. Rundown What is Amped Up! Amped Up! progression Going digital How we measure success Lessons learned

  9. Introduction Amped Up! – Now a quarterly magazine that highlights EERE initiatives, technologies and achievements in clean energy that influence change. • Audience • Program Stakeholders • The Hill • Interested Public • The Team • Michele Capots– Writer/Editor • Sarah Harman– Graphics/Layout • Jeremy Kahn – Writer/Multimedia • Liz Penniman– Project Manager • Mike Mueller – Writer/Editor/Multimedia • Erik Hyrkas – Writer

  10. Then and Now

  11. Content Original themes and content • Q&A’s • Photo gallery • Infographics • Multimedia video & GIFs • Human interest features • Thought leadership pieces

  12. Strategic Communications

  13. Going Digital

  14. Amped Up! Online Goals of Website • Visual • Mobile Friendly • Easy to Navigate • Shareable/Promotable • Multimedia Focus

  15. How We Measure Success

  16. Lessons Learned • Team Effort – Amped Up! team, NREL, ActionNET • Website launch delayed due to approval process • Amped Up! Download page • Amped Up! metrics • Unknown of future energy.gov • Limited capabilities in current CMS format

  17. Questions/Feedback

  18. Next meeting: October 20, 2016 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069

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