1 / 21

MANAJEMEN STRATEGI dan KINERJA BISNIS FO312

MANAJEMEN STRATEGI dan KINERJA BISNIS FO312. Chapter 9 ANALISIS SITUASI. Analisis SWOT.

meris
Download Presentation

MANAJEMEN STRATEGI dan KINERJA BISNIS FO312

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MANAJEMEN STRATEGI danKINERJA BISNISFO312 Chapter 9 ANALISIS SITUASI

  2. Analisis SWOT Adalah analisis sistematis untuk mengidentifikasikan faktor-faktorkekuatan (strength), kelemahan (Weeknesess) intern perusahaan serta peluang (oppurtunities) dan ancaman (threats)dalam lingkungan yang dihadapi perusahaan.

  3. IDENTIFIKASI INTERN PERUSAHAAN STRENGTH (Kekuatan) • Kekuatan adalah sumber daya, ketrampilan atau keunggulan-keunggulan lain relatif terhadap pesaing. Kekuatan adalah kompentensi khusus yang memberikan keunggulan komparatif bagi perusahaan di pasar. WEEKNESESS (Kelemahan) • Kelemahan adalah keterbatasan atau kekurangan dalam sumber daya, ketrampilan dan kapabilitas menghambat kinerja efektif perusahaan.

  4. The Nature of an Internal Audit -- Strengths -- Weaknesses Functional Areas of Business

  5. Nature of an Internal Audit • Internal strengths/weaknesses • External opportunities/threats • Clear statement of mission Basis for Objectives & Strategies

  6. Key Internal Forces Functional Business Areas: • Vary by organization • Divisions have differing strengths & weaknesses

  7. Key Internal Forces Distinctive Competencies: • Firm’s strengths that cannot be easily matched or imitated by competitors

  8. Key Internal Forces Distinctive Competencies: • Building competitive advantage involves taking advantage of distinctive competencies

  9. Key Internal Forces Distinctive Competencies: • Strategies designed to improve on a firm’s weaknesses and turn to strengths

  10. LINGKUNGAN YANG DIHADAPI PERUSAHAAN OPPURTUNITIES (Peluang) • Adalah situasi penting yang menguntungkan dalam lingkungan perusahaan THREAT (Ancaman) • Ancaman adalah situasi penting yang tidak menguntungkan dalam lingkungan perusahaan

  11. External Strategic Management Audit Purpose of External Audit • Identify • Opportunities • Threats

  12. Key External Forces • Economic forces • Social, cultural, demographic & environmental forces • Political, governmental & legal forces • Technological forces • Competitive forces

  13. Key External Forces & the Organization Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Key External Forces Opportunities & Threats

  14. Cara Membuat Analisis Swot A. Tahap Pengumpulan Data 1. Data Eksternal : a. Analisis Lingkungan Eksternal Mikro • Analisis pasar • Analisis pesaing • Analisis pemasok • Analisis konsumen baik domestik maupun global

  15. Cara Membuat Analisis Swot (lanjutan) b. Analisis Lingkungan Eksternal Makro# Politik # Ekonomi # Sosial Budaya # Teknologi # Ekologi # Geografi baik Domestik maupun Global

  16. Cara Membuat Analisis Swot (lanjutan) b. Data Internal : • Laporan keuangan • Laporan kegiatan SDM • Laporan kegiatan operasi/produksi • Laporan pemasaran • Budaya perusahaan • Nilai-nilai yang diyakini manajemen • Struktur organisasi

  17. B.Tahap Analisis Dalam tahap ini akan disusun diagram SWOT sbb:

More Related